A password reset email has been sent to the email address on file for your account, but may take several minutes to show up in your inbox. Please wait at least 10 minutes before attempting another reset.
Registering for this site allows you to access your order status and history. Just fill in the fields below, and we’ll get a new account set up for you in no time. We will only ask you for information necessary to make the purchase process faster and easier.
Login
There’s a growing trend among women of all ages for wireless bras. This increasingly-popular style offers moderate support and a natural-looking shape, as well as everyone’s favourite feature of all – unrivalled comfort.
Metal wires have become a standard feature of modern bras, but not everyone likes to wear them. Especially if you have sensitive skin, they can pinch, rub, dig in… if that sounds familiar, a wire free bra is the perfect solution. And for the most comfy bust support of all, our wirefree cotton bras reign supreme. Combining a non-wired construction with natural, breathable fabric, many people say these bras are so comfortable they can forget they’re even wearing one. In fact, a wireless style often makes a perfect sleep bra!
Despite all of that, many women who dislike underwires still wear them because they think it’s the only way to get adequate bust support. Not so! We have chosen to bring you only wireless bras with support features such as wide bands, wide straps and seamed cups, which all help you to feel completely secure, no wire required. While a wirefree push up bra would be difficult to create, you can still expect a decent level of lift and shaping from any of the bras in this collection.
When it comes to wire free bras, plus size versions tend to be more difficult to find. The same goes for wireless bras for large breasts. But even these larger sizes can feel perfectly secure and supported in a well-designed unwired bra, and we’re proud to offer both plus size and full bust wireless bras here in Australia. Everyone who wants a wireless bra should be able to get one.
Be sure to also check out our Sports Bras category if you’re looking for a wirefree sports bra – we have those too!